Profile Racing has been around since the late 1960's! Their stuff is
made here in the USA and they are damn proud of it as they should be.
Their tolerances are insane, colors perfect, switches can be made on
short notice and some of the tighest quality control this side of Rolex.
Grownig up in the 1980's and riding BMX in the time there were 2
companies people went to for cranks. Profile was one of them and I
always wanted a set. In my youth I was never able to afford a set but
when I built my first DH bike in around 1999 it had Profile cranks. I
had used them on two other builds since and have always admired their
products. Profile builds stuff that works and only tweaks it if it can
be improved upon.
Three or four years ago at Interbike we went by Profile and they had a
MTB sample of their Elite hubs mounted on a stand. We were estatic just
twisting it about 90 degrees sounded close to what a King does at full
rotation. After that we knew it was a hub that would one day be mounted
on one of our bikes.
Fast forward a few years later and finally I get a set of the Profile
Elite's to lace a custom wheelset up with. I went fairly light with DT
Revolution, Alloy nipple and STANS Flow EX hoops. The hubs weighed as
claimed on Profile's site and my complete front and rear wheels came in
at 1820 grams.
Profile Elite Hub Review
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